Functions Of Women Entrepreneurs
Following Functions Are Performed By Women Entrepreneurs
1. Creating New Venture
Women entrepreneurs identify the opportunities, evaluate them and select the best opportunity. They convert the opportunity into new venture. Women entrepreneurs are imaginative in nature and they can develop ideas about the new venture.
2. Risk Bearing
Every business includes some portion of risk. But women entrepreneurs have risk taking capacity. They calculate different types of risks such as financial risk, social risk, psychological risk etc. They handle risks by gathering information.
This is another major function of women entrepreneurs. They convert their ideas into innovations to meet market demands by the help of research and development facilities.
4. ManagementWomen entrepreneurs believe in hard work. They directly engage in the management. They take part in planning, coordinating and controlling. They motivate and provide leadership to the employees.
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